Tasked with launching Evocus, an alkaline water brand, we devised a unique marketing campaign to create brand awareness and eradicate the negative sentiment around ‘black water’
Crafting the #DrinkBlack campaign and leveraging influencer collaborations, we successfully highlighted the unique attributes of Evocus water, differentiating it from other value-added water brands.
By
fostering an understanding of the product beyond its colour, Evocus witnessed
increased brand recognition and consumer interest
Sales of
Evocus increased multifold within a few months of the campaign launch Website
traffic data increased by 120%, a massive boost in awareness Consumer
interest in the product soared, with over a million search queries post-campaign,
within a three-week period
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