Partnering with H&M, we created a unique solution to promote their newly launched ‘Smiley’ collection which was a limited edition drop.
Leveraging live streaming and influencer collaborations, we repositioned H&M as the go-to fashion destination for the youth. We created the country’s first digital commerce campaign to interact with shoppers live
Witnessing a significant surge in online traffic, H&M achieved heightened brand relevance and engagement within the targeted audience.
48000+ new members 5X traffic 48.4k sessions 6% Brand Growth Exceeded media reach
