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TAG Beer sought to establish a distinct identity in the hyper-competitive beer market, and we took up the challenge head-on.

solution

Through a dynamic 'hello' campaign and engaging social media strategies, we positioned TAG Beer as a confident yet approachable brand.

impact

  • TAG Beer garnered heightened attention and engagement, leading to a significant increase in its social media following and brand visibility
  • 3x increase in followers base, during the first two days of the campaign
  • Garnered 19X more followers per day, than usual. All organic
  • Captured 25X more eyeballs through the “hello” campaign organically
  • Social audience on our handles jumped by a whopping 33X
  • Widespread coverage of the campaign in industry media