Facilitating VietJet's re-launch in India, we strategically managed the brand's reputation and promoted it as a reliable travel option
Conceptualizing the 'Love Connection' and 'Let's VietJet's campaigns, we positioned VietJet as a preferred airline for Indian travellers to Vietnam, and further to SE Asia.
VietJet experienced a surge in positive sentiment and
customer loyalty, establishing
itself as a trusted airline option for travel enthusiasts.
Increased brand trust, reflected via a 22% increase in load factors Boosted
brand awareness by 4% in key demos 6X
increase in organic search traffic for Vietjet’s website 31% more
Indian tourists to Vietnam, q-o-q, 120% increase
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