Gaia specializes in upping your health and wellness quotient with a range of healthy food substitutes and nutritional supplements.
The aim was to position Gaia as an essential everyday food item that is not only high on taste and good for health but also apt for every occasion. A robust strategy was laid down using social media marketing, performance marketing, and influencer marketing
By giving choice: presenting our healthy product alongside its unhealthy counterpart
By showing comparison: bringing to people's notice how tasty food can also be healthy
By inspiring people to switch to Gaia for gifting: e-commerce promotion
By roping in top nutrition influencers - Sunaina Rekhi, Anwesha Mukherji, Ira Trivedi
By plugging in ads to extract maximum ROI out of any user who showed affinity or interest towards keywords like Diwali recipes, festive foods, gulab jamun, sooji halwa, etc
3 million+ impressions reached over 50 thousand potential consumers who interacted with the brand
10% increase in followers during the campaign period
reach increased by 451k
page views increased up to 10 times
new users increased by over 117%
