Overcoming limited community and awareness challenges in India, Sunglass Hut dispelled misconceptions about expensive sunglasses through influencer partnerships and mall activations.
As part of our collaboration, we infused local elements into global campaigns, emphasizing sunglasses as a fashion accessory. Leveraging influencer communication and mall activations, we encouraged audience participation.
Our
approach resulted in an expanded community base, increased brand awareness, and
improved market visibility for Sunglass Hut, establishing it as a go-to destination
for
quality fashion sunglasses
2.8
billion + impressions were served 5x
increase in follower base on Instagram
double-digit increase in sales during Diwali, which was active for 5 days
200+
cost queries answered per day
